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The Entrance
- Sidewalk clean? Shop entrance clean? What does your customer
see when they come up to the door?
- Signage- Does your sign need updating? Is there peeling paint?
Or there lights out? Missing letters or words?
- Windows- Are they clean? Are there posters or flyers that are
outdated?
- Are there display windows? How often are they changed?,
cleaned? Are all of the lights in the windows working?
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The Retail Space
- Is the entrance cluttered? Does any fixturing or merchandise
block any part of the customers’ path?
- How does your store flow? Does it flow?
- What is the story that you are trying to convey to your
customers?
- Is your cash wrap(counter) clean? Neat? Tidy? Is there work in
progress always going on in the space?
- Does the back room ever move into the selling space?
The Customer
- When is the customer greeted by you or staff?
- Have all of your sales staff been trained to do a similar
approach? Trained in what not to say? Reading the response from a
customer?
- What is your philosophy on ‘The Selling Approach’?
- How do you retain customers, creating repeat sales? What is
the value your business offers over your competition?
- Is there theater in your business? Does your customer have
fun? Do you laugh with your customers?
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A presentation
created by Donna J. Leban, AIA, LC, Light/Space/Design, S.
Burlington, VT. To view the PowerPoint slide show,
please click here.
Spaces available weeknights and weekends through January 8. CCTA
OFFERS FREE BUS SERVICE TO DOWNTOWN EMPLOYEES AND EXPANDED HOURS FOR
BUS SERVICE
Parking downtown Burlington during the holidays just got a lot
easier on weeknights and weekends during the holidays. 1200
additional free parking spaces are available to downtown holiday
shoppers through January 8, 2005. There are more than 300 retailers
located in the downtown area.
Total added Sales Potential for 1,275 parking spaces for 42 days
equals $56,486,750. The value of a single parking space in the
downtown area during the holiday season is an added $70.60 per
square foot of retail space. That is $44,300 for each space that an
employee frees up by taking the bus, car-pooling, or walking to
work. The 12-month Retail Sales Expenditure Potential for all retail
downtown is $3,558,162,000.
“During this time of year, downtown Burlington offers great
shopping, dining, and people-watching in an atmosphere that is truly
magical. This year we're adding to the experience with more free
parking than ever before.” said Mayor Peter Clavelle.
For free parking locations and times
. . .
Page last updated November 25, 2005
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