There should be a coordinated, comprehensive approach to wayfinding
throughout the Waterfront district and between the Waterfront and downtown.
Sign clutter—by the City and by private property owners—should be reduced
on the Waterfront, including elimination of duplicate signs, consolidation of
individual signs onto one sign, and elimination of unnecessary signs. Signage
and/or banners are useful tools, but they must have a purpose; otherwise, they
are roadside clutter. Signage should be used to provide information. Banners may
be used to designate a special area, creating a sense of place.
The Department of Public Works should continue its work with the Marketplace,
the State of Vermont, the University, City Arts, the Burlington Business
Association, the Chittenden County Regional Planning Commission, the Chamber of
Commerce and Waterfront advocates to create a seamless route of information and
vitality for residents and visitors.
The Burlington Business Association's Waterfront Focus Group commissioned a
study titled, Wayfinding Analysis and Strategies for Burlington’s
Waterfront. The study recommends a four phase signage plan for the
Waterfront district. Intended to be implemented over the next three years, the
plan includes:
Installation of banners along Battery Street indicate the gateway nature of
the street as an access corridor to the Waterfront.
Installation of additional hairpin signs along Battery Street at key
decision-making points for visitors who are unfamiliar with the area. The
signs should indicate the route to parking, public transportation, shopping
districts, parks, and attractions.
Installation of pedestrian scale, local-area maps mounted on poles at train
station, parking lots and other key areas. Maps direct pedestrians to points
of interest within walking distance.
Installation of markers recognizing and interpreting points of historic or
cultural interest. Refer to Element U for
further detail.
This signage plan should be adopted as part of the City’s signage plan for
the Waterfront.
The free College Street Shuttle continues to provide a convenient connection
between the Waterfront, Church Street and theUniversity of Vermont/Fanny Allen
Health Center districts. See Element H for
details about the Shuttle and other public transportation.
Refer to Element B: Infrastructure
Improvements.
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